The study of signs and sign systems.
Denotation:
What an image actually shows and which is immediately apparent was opposed to the assumptions as individual reader may make about it.
Connotation:
The meaning of a sign that is arrived at through cultural experiences a reader brings to it.
Task:
Red - love, danger, stop, hot, lust, wrong answer, power, excitement, passion, health.
White - snow, clear, cold, winter, angels, heaven.
Black - dark, fear, mystery, night, danger.
Green - nature, natural, countryside, go, start, right answer.
Yellow - unsure, sun, morning, on your marks.
Mood-board
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